When creating your own Phish Template, you are provided with an option to add a Placeholder.

A Placeholder allows you to add an individual user's name to the email body.  This encourages the user to click on the Phishing email and any link attached, as the email appears to be directed to them specifically. 

There are 3 options to choose from when including a Placeholder: 

1. 'Click Here Link Placeholder'
2. 'Join Now Link Placeholder'
3. 'Find Out More Link Placeholder'